Minimum Advertised Pricing Policy

Effective June 1, 2025

Condor Tool & Knife (CTK) has adopted a Minimum Advertised Pricing Policy (“MAP Policy”) of MSRP LESS 15%, applicable to all CTK distributors, dealers, sales representatives, and other authorized resellers in the United States (“Authorized Partners”). The MAP is intended to protect the CTK brand as a premium offering, preserve competitive reseller margins, and avoid channel conflict between Authorized Partners.

The MAP Policy will be adhered to under the following guidelines (subject to change at CTK’s sole discretion without notice):

  1. The products covered by this Policy are indicated on official CTK price lists. Initially, MAP covers the entire catalog. CTK may modify the list of MAP products at any time. CTK reserves the right to discontinue doing business with any reseller that advertises any product below MAP.
  2. The MAP Policy applies to all advertisements of MAP products in any medium, including but not limited to flyers, posters, coupons, mailers, newspapers, magazines, catalogs, television, radio, public signage, internet sites, social media, apps, or any other electronic media (“Advertisements”).
  3. Features such as “click for price,” automated “bounce-back” pricing emails, pre-formatted email responses, forms, automatic price displays prior to placement in a shopping cart, and similar features are considered dealer-initiated communications and therefore constitute Advertisements under this MAP Policy.
  4. Any in-store advertising displayed only within a physical brick-and-mortar location and not distributed outside that location does not fall under the MAP Policy. MAP applies only to advertised prices, not to the actual selling price offered in person or by telephone. Authorized Partners remain free to sell these products at any price they choose.
  5. The inclusion of free or discounted products (CTK or another brand) with a MAP product is contrary to the MAP Policy if it effectively discounts the advertised price of the MAP product below MAP.
  6. For non-brick-and-mortar advertising, strike-through pricing or any alteration below MAP is prohibited. CTK also prohibits indirect advertising of prices below MAP through phrases like “click for price,” “price too low to print,” etc. Pricing information displayed only after a customer places a product in a cart or initiates checkout is not considered an Advertisement under this Policy.
  7. CTK’s MAP Policy does not control or limit resale prices—only advertising conduct. Authorized Partners may advertise MAP products above MAP.
  8. It is not a violation of this Policy to advertise general phrases like “lowest prices” or “will beat any competitor” so long as no advertised price falls below MAP and all other Policy terms are met.
  9. Authorized Partners agree to treat CTK trademarks and copyrights as CTK property and to use CTK-provided advertising materials only in an authorized manner.
  10. From time to time CTK may permit advertising below MAP for specific products or periods. CTK will provide advance notice of such promotional adjustments.
  11. Authorized distributor partners must provide the CTK MAP Policy and Authorized Reseller Requirements to each reseller (“Reseller”), monitor compliance, and request corrective action for any known violation. CTK will issue a list of violating resellers regularly.
  12. CTK will establish an Authorized Dealer List (resellers and distributors) to:
    • Protect against counterfeit and/or used CTK products;
    • Implement the CTK warranty program consistently and effectively; and
    • Prevent market distortions and protect the Condor brand overall.
    CTK encourages distributors to submit names of potential Authorized Dealers and encourages current resellers to apply for Authorized Dealer status.
  13. To ensure clarity on MAP pricing and accurate product representation, CTK publishes complete product and pricing information—including downloadable images and MAP prices—on its website (www.condortk.com). CTK will inform customers in advance of any promotions or discounts.
  14. No CTK employee or sales representative is authorized to modify, discuss, or grant exceptions to this MAP Policy.
  15. CTK alone will determine compliance and consequences, which may include indefinite suspension of reseller or distributorship status and/or purchasing privileges. CTK need not provide prior notice before taking action. CTK is not seeking agreements from Authorized Partners to comply; adherence is at each partner’s discretion. CTK representatives cannot modify or interpret the Policy on CTK’s behalf. Please refer to Authorized Distributor and Reseller policies for additional details.

Version Update: June 2025

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